Physical Activity Campaigns

Physical Activity Campaigns

This section will give you more information about the campaigns, their aims, and any resources that may be available.


What Moves You?

Sport Wales have launched a campaign aimed at encouraging more women in Wales to get back into sport, or to take up a new sport for the first time.

The campaign will use online resources and social media to help engage with people who would usually watch than want to take part. Local authorities and governing bodies are also providing extra sessions and classes to encourage more women to sign up.

To find out more visit the What Moves You website.


Age UK Preventing – Falls in later life

The ‘Make your home “falls–free” campaign will help older people reduce their risk of falling in their own home. New campaign resources and support from Age UK HandyVan services, or local home improvement services will help older people understand the risk factors for falls and actions they can take to reduce these risks.
The ‘Stop Falling: Start Saving Lives and Money’ campaign is calling for:
  • Falls prevention services to be a priority across the country
  • Evidence-based exercise programmes that have been proven to work to  be made available
  • GP’s and other health service staff should make sure that those who are at risk get the help that they need.
View the report.

Take to the Streets

Part of the Great Activity Revolution, Take to the Streets is a campaign which encourages people to become active and take part in events in their area; this might include swimming, running, walking or cycling. The aim is to get over 2 million people a year active and engaged in mass-participation sporting events by 2012.
The interactive website contains videos and tools such as a map tracker, where it is possible plot routes and accurately measure the distances covered.
The individual sports pages give a wide range of advice including reasons to become active and what to wear and how to train. It also includes training plans enabling people of all levels to get physically active in a way that suits them.
This campaign is supported by Cancer Research UK.

Sustrans – Bike It – The Big Pedal 2013

Taking place every year The Big Pedal is a national bike-to-school campaign. It is open to all schools in the UK. Every trip made to school contributes towards a ‘virtual’ race around the UK, no matter the size of school or number of students as it is weighted to ensure fairness.
To register and for more information go to the Big Pedal website.

Living Streets – Walk to School

The Living Streets Walk to School campaign has been flying the flag for walking to school since 1995. It now reaches more than 1.9 million children each year. The Walk to School campaign’s aim is simple: to encourage all parents, children and young people to make walking to school part of their daily routine.
Go to the website for more information and to access resources.