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British Dietetic Association Weightwise

This campaign aims to increase awareness of the benefits of a balanced and varied diet in achieving and maintaining a healthy weight. Each year a number of resources and campaign materials have been developed for different target groups. Information is available with regards to physical activity as well as nutrition.

To find out more about the campaign please click on www.bdaweightwise.com.

Weight Wise: The Next Generation

Weight Wise: The Next Generation was launched in June 2006. The key target audience of the campaign is teenagers and young people aged 11-19 years.

Key messages of the campaign are: 

•  Make time for regular meals, starting with breakfast 
• Move more 
• Downsize high calorie food and drinks 
• Supersize fruit and vegetables 
• Make smart snack and take-away choices 
• Aim for a healthier size for you.

For more information visit the campaign website www.teenweightwise.com. The website is for teenagers and aims to empower them to make sound choices to help them to eat more healthily, be more active and better manage their weight.